The vibrant colors we observe in plants serve a different role depending on the organism being considered. For the plant itself, the pigments may aid in the absorption of light and photosynthesis, as well as contribute to metabolism and reproduction. For birds and insects, the pigments provide a signal to the availability of food, such as nectar or pollen. For humans, the pigments may provide a clue of the type of health benefits we are likely to incur upon ingestion.
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